The magic of midsummer

INARI Arctic Beauty celebrating white nights

At midsummer the evenings get warmer, longer and magical. It’s the time when the beautiful Arctic wilderness begins to glow in the soft light. Your mind becomes calm as the serenity of the nature around you takes over. Everything is bathed in a warm, bright light. A season, that Finns love to celebrate.

„You can sleep in winter“ is a common saying. The long-awaited summer is there and the sun remains seen above the horizon at the northern turning circle lasting for weeks. To be exact, 70 days in a row. At 3 o’clock in the morning it is bright outside and the landscape begins to glow in the soft light. This time of the year is also called the time of the white nights in some regions.

The extremes of light and darkness far up in the North soothes the very depths of the soul. Which is a truly unique experience! Summer in Finland is a spectacular time in the year.

The tradition, to praise the phenomenon of the wight nights is especially lively in Scandinavia. Midsummer is celebrated on the longest day of the year. The Finns celebrate „Juhannus“ traditionally with music and dance on the weekend between the 20th and 26th of June. Bonfires are lighted. Birch branches and flowers decorate the houses.

The plant growth in June is still springlike

INARI Arctic Beauty at beautiful clean lake at midsummer

The beautiful white nights at midsummer

The phenomenon of the midnight sun is bizarre! The intense contrast of light conditions has a profound effect on all walks of life not only of the people. Extended darkness, ice and snow in the long, Arctic winter of the polar region with cold temperatures along with 24-hour sunlight in the summertime – for the plant growth a huge challenge.

It is a short, but intense time for the vegetation of the domestic plants from May to August. Especially in June, the time of midsummer, when the plants are exposed to the intensive sun 24 hours a day over a period over 2 months they develop many protective substances in order survive the coming cold winter months. Berries, barks and fungi growing North of the Arctic Circle offer therefore huge amounts of vitamins, minerals and strong antioxidants.

The Arctic is a region of extremes: the landscape is barren but beautiful; with cristal clear water, pure soil and scarce flora as well as clean air. The area of Lapland belongs to the cleanest environments on the planet where all the super plants grow. Typical Arctic bilberries, lingonberries or cloudberries and other develop intensive and highly effective active ingredients in shortest time that are good for health and skin.

With the common tradition of midsummer we celebrate the seasons, the white nights, the wonders of nature – and the midsummer magic.


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