My summer skincare tip your you

A facial serum is the best alternative to a richer cream in the summer. This essential offers more targeted results, potent formulations, and customization options. Co-founder of INARI Arctic Beauty recommends for the care during the summer vacation therefore: If you’re truly not into adding an extra step, the Lifting Serum is sufficient as a day care.

A facial serum is just perfect for the summer! A serum moisturizes and is absorbed immediately. Especially, during summer holidays, our skin is exposed to the sun every day and the skin might dry out severely. To care for the skin after a day at the beach, give thirsty skin a mega dose of moisture that will prevent it from feeling parched for a full day.

When the skin is exposed to strong environmental influences such as UV rays or temperature changes, the skin ages much faster. A fantastic all-round product is a serum that both hydrates and removes free radicals from the skin softening wrinkles. Damage-fighting antioxidants help to soothe the skin.

„This year I will spend my summer holidays at the Finnish west coast. I am looking forward to the wonderful relaxing days by the sea. I will apply  the Midsummer Magic Lifting Serum for my daily skin care to avoid that sun, sea water and wind will strain my skin too much.“ – Nina Stenberg, co-founder, INARI Arctic Beauty

With its three-phase hyaluronic acid, the Lifting Serum intensively hydrates and nourishes the skin. The formulation minds the power of the Arctic nature, in this case with the Arctic blend of six plant extracts containing valuable antioxidants and vitamins. In addition, it tightens and brightens the skin with the exclusive composition of active ingredients. The essential ensures a firm, supple skin even in my summer vacation.

My tip: In summer, a lightweight facial serum is sufficient enough to provide moisture to the skin – often even more pleasantly than a cream. This works very well for me in my summer holidays!

What is a serum and how does it work?

I apply the Lifting Serum after a deep facial cleansing and usually before the actual facial care. Thus, the active ingredients of the serum can penetrate the skin. The molecules found in serums are much smaller than those found in creams and lotions, allowing active ingredients get much deeper and with a higher concentration into the skin.

Midsummer Magic Lifting Serum

Why is this step so essential in the routine?

The Lifting Serum meets my very special needs of my skin, regardless of whether I want to increase the glow factor or fight first wrinkles.

Additional moisturizers such as jojoba and almond oil, vitamin C and hyaluronan keep the skin fresh with a youthful look – in a natural manner. In my this year’s summer vacation at the coast, I will not only enjoy the fresh sea breeze, but also the slight smell of the serum, which reminds me of a mossy forest floor.

How often should you use your serum?

The best effects I notice when I’m including the serum into my routine in the mornings and evenings. This is applicable for very oily skin and especially at hot summer temperatures over 30 degrees, though. The facial serum might then be effective without additional day care.

However, at moderate temperatures and for normal and dry skin, I recommend using a richer day cream and a night cream after applying the serum. In my summer vacation, when my skin gets to dry, I prefer to use the ultralight Midsummer Magic Water Cream as day care.

Another small application tip: Much does not always help much. Because of the highly potent active ingredients in a serum, the skin might not be able to absorb the amount. A pea-sized amount is therefore enough to use.

I wish you all a relaxing summer holiday with a bright skin!

Nina Stenberg, co-founder, INARI Arctic Beauty

How to apply Midsummer Magic Lifting Serum

The high-quality hyaluronic acid in the Lifting Serum hydrates the skin persistently and naturally – small wrinkles disappear, a more even and well-groomed skin remains.


Get your skin prepped for summer

Spotlight: Lifting Serum


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